VILARNAU LAUNCHES ITS FIRST 0.0% FIZZ

22nd June 2021

Leading Cava brand Vilarnau, straight from the hills surrounding Barcelona, launches its first zero alcohol fizz made from 100% organic grapes

San Sadurní d’Anoia, July 2020 – Award-winning Cava Vilarnau has launched a pioneering, organic and alcohol-free 0.0% fizz – pink and a white. These new additions to the range not only confirm the leading Cava brand’s commitment to growing the category but also enhance the team’s proven commitment to innovation in the sector.

The artisanal, organic Cava producer, close to Barcelona Spain has developed one of the first zero-alcohol sparkling using their winemaking expertise and know-how to make a quality alcohol free fizz with 70% fewer calories than any other regular cava with only 23 calories per 100ml.

Vilarnau 0.0% is aimed directly at non-drinkers and making them feel part of the occasion when out with friends or family who are consuming alcohol. Research has shown that for consumers seeking a non-alcoholic drink it is important to have a glass of something that looks and feels like an adult drink, rather than a flute of orange juice. The premium packaging and quality of Vilarnau 0.0% means that that those choosing not to drink alcohol can feel part of every occasion, enjoying a glass or two of sparkling and participate in parties, get-togethers, nights out, events and celebrations. Vilarnau 0.0% will retail at an RSP of £6.99.

Completely Vegan, the new, strikingly packaged bubbles have been developed by winemaker Eva Plazas in response to the growing demand in international and domestic markets for lower alcohol wines. She commented, “It’s taken us a while to perfect but we really believe that the new 0.0% Vilarnau fizz fits with the global trends towards mindfulness, balance and healthier lifestyle choices.”

She continued, “Creating this organic, alcohol- free sparkling isn’t very different from making traditional wine. We select grapes, carefully choosing sites that beautifully express the characteristics of each grape variety. Following harvest, our winemakers craft each wine using traditional methods, achieving rich flavour, alluring texture and excellent balance.”