Introducing JOONE – the most transparent baby care

8th July 2021

As parents seek ever-more reassurance about the products they use on little one’s delicate skin, so they demand total clarity on the ingredients used to create them, and in turn the production process.

So say hello to JOONE – France’s favourite one-stop-shop for high quality, eco-responsible, clean, traceable and transparently-produced parent and baby products, now available in the UK.

The world’s first nappy brand to post toxicological analyses and clinical reports of its products on its website, JOONE’s carefully created product range includes nappy subscription boxes; plant-based, organic baby and mummy care products; and beautiful onesies and swaddles that are effortlessly cute and chic – and perfectly Parisian!

JOONE was established by former university professor and parenting social media entrepreneur Carole Juge-Llewllyn, to counter the lack of transparency and traceability amongst traditional retailers. In just 5 years, more than 150,000 parents have joined the JOONE family, drawn by the brand’s commitment to clean and chic baby care. ’s commitment to clean and chic baby care.

With community at its heart, JOONE develops products for parents and with parents, with social media providing a space for parents to voice their suggestions and co-create, sharing their favourite prints for nappies and textiles and details about the toiletries portfolio.

With a wide range of products available for parents and baby at every stage of their journey, JOONE aims to be the world leader for clean and transparent baby care while being the nicest, most caring companion brand for the family.