50% OF BRITISH FRIDGES SET TO WRONG TEMPERATURE

18th August 2021

Hisense, one of the world’s leading electricals manufacturers, has uncovered research from WRAP that found only half of Brits know that their fridge should be set below 5°C*.

According to the research, the average fridge in the UK runs at 7°C. This increased temperature can cause foods including dairy products, veg and meat to go off too soon and lead to food being thrown away. What’s more, setting the fridge at this temperature can also increase bacteria production*.

The new Hisense PureFlat Eclipse RQ760 is packed with clever features that work to maintain optimal freshness for food storage. Investing in state-of-the-art technology is a brilliant way to help keep your food fresher for longer and thus reducing excess wastage. The PureFlat Eclipse features technology such as Super Cooling and Super Freeze functions that work to rapidly lower food temperature, locking in the freshness of your food.

The PureFlat Eclipse also has a dark interior that improves food visibility, making easier to navigate and find the food you need from the fridge and is complete with an antibacterial lining for improved freshness. As well as this, the Total No Frost feature works to circulate cold air evenly throughout the fridge freezer maintaining stable temperatures throughout, with no need to defrost.

Tips to keep your fridge at a stable temperature:

Keep the fridge door shut as much as possible
Use a thermometer to check temperatures
Avoid putting hot food directly in the fridge
Use a cool bag to take food home from the shops to avoid a temperature increase

Arun Bhatoye, Head of Marketing at Hisense UK comments: “With food waste figures so high in the UK, we want to educate consumers about how they can make changes in their homes to prevent excessive wastage.