JOHNSON’S® Baby 3-step Routine

20th October 2022

With the clocks going back on 30^th October at 2am; gaining an extra hour in bed can be seen as a gift, but it can also be challenging for parents to put their child to bed when the night is still bright. JOHNSON’S® Baby understand the benefits of a good night’s sleep.

Sleep is crucial for growth and repair, especially for young babies. Getting enough sleep is essential to a baby’s development, it is the time when they can process their new experiences and skills that they are learning, and wake feeling ready to learn some more.

That’s why JOHNSON’S® Baby has developed a 3-step Routine that is the first and only bedtime routine clinically proven* to help babies sleep better in just one week*. The JOHNSON’S® Baby 3-step Routine incorporates bath time and massage, two rituals that are a key part of a baby’s happy, healthy development.

When done regularly, these rituals, combined with cuddles and quiet time, also help a baby know that it’s time for sleep. With over a decade of scientific partnerships with behaviour and sleep experts, JOHNSON’S® knows just how important a good night’s sleep is to the overall health, cognitive ability and the mood of your little one—as well as the happiness of the whole family because when baby sleeps better, parents sleep better too.

JOHNSON’S® Baby 3-step Routine

Step 1: Warm Bath: Bath time is the perfect, relaxing way to start baby’s pre-bed routine. Use a baby wash that contains NaturalCalm^TM, a patented blend of relaxing aromas, such as JOHNSON’S® Bedtime Bath – now available in an eco-refill pack.

Step 2: Gentle Massage: Follow bath time with a soothing baby massage, the perfect way to make baby feel secure, loved and ready for sleep. Use a baby lotion, such as JOHNSON’S® Bedtime Lotion, which contains NaturalCalm^TM, to soothe before bed.

Step 3: Quiet Time: Finally, send little ones off into the land of nod with a little quiet time for baby to give parents more chance of some quiet time for them. Keep the atmosphere calm and cosy and help baby wind down further by reading, singing or playing a lullaby. Try one of the JOHNSON’S® lullabies here.

As a family favourite, JOHNSON’S® Bedtime Bath is now available nationwide in a 1L refill carton, providing up to 200 washes.