Marie Louise, The Modern Midwife, Joins Rascals as Brand Ambassador

3rd October 2024

Rascals, the fastest-growing nappy brand globally, is thrilled to announce a new partnership with Marie Louise, renowned as The Modern Midwife. Marie Louise will be joining Rascals as an official brand ambassador, bringing her expertise and passion for modern parenting to the forefront of this exciting collaboration.

Marie Louise, celebrated for her insightful and compassionate approach to midwifery, has become a trusted voice in the world of parenting. As The Modern Midwife, she offers invaluable guidance and support to parents, blending traditional wisdom with contemporary practices. Her dedication to fostering positive and informed parenting aligns seamlessly with Rascals’ mission to enhance family life through reducing the stress of early parenthood for the modern parent.

In her role as brand ambassador, Marie Louise will collaborate closely with Rascals to advocate for and endorse the company’s range of products designed to support and celebrate every stage of parenthood. Rascals understands the demands of modern parenthood and recognises the importance of wellbeing in a culture where parents are both striving to be the best parent, while at the same time juggling the contemporary stresses of life and work. Something which Marie Louise can empathise with as a parent of two young children.

“I am delighted to be working alongside Rascals over the coming months,” said Marie Louise. As a midwife and more importantly a mum, confidence in the products I buy is an absolute must. With 0% lotions, latex or fragrance I trust Rascals to take care of Frank’s sensitive skin. I am looking forward to sharing more with you over the coming months about why I chose to work with Rascals.”

Rascals Head of Marketing, Amelia Watson expressed enthusiasm about the partnership, stating, “Marie Louise embodies the values that Rascals stands for, care, support, and a deep understanding of modern parenting challenges. Her genuine connection with families and her expert knowledge will be an incredible asset to our brand. We are delighted to welcome her to the Rascals family and are excited about the positive impact this collaboration will bring.”