JoJo Maman Bébé x The Gruffalo: A Cosy Autumn Adventure
JoJo Maman Bébé has done it again – this time bringing everyone’s favourite woodland character to life in the most adorable way with their brand-new The Gruffalo by JoJo AW25 collection.
Launching online on 23rd September (with selected styles in-store too), the collection is designed to keep little ones snug and stylish all season long.
Available in sizes from 0–3 months right through to 6–7 years, the range covers everything from outerwear to accessories, pyjamas, and everyday fashion.
What makes this drop so special is how it blends practicality with that touch of magic JoJo customers love – perfect for playful autumn days, cosy evenings, and family adventures in the great outdoors.
Standout pieces include an Appliqué Toddler Sleeping Bag, a fresh take on daywear with a Gruffalo Khaki Green 2-Piece Top & Leggings Set, and the softest Gruffalo dressing gown that little ones won’t want to take off. We’re also loving the playful details, like a t-shirt with a clever 3D pocket bag design – the kind of fun JoJo is famous for.
With its mix of modern shapes, timeless knits, and whimsical character charm, this collection is guaranteed to be another bestseller. Whether you’re dressing your tiniest baby or your adventurous school-aged child, JoJo’s Gruffalo collection wraps up warmth, style, and storybook magic in one irresistible bundle.
