WaterWipes® Announces Biggest Ever Wipes Upgrade: Now Thicker, Softer and Twice as Strong

23rd September 2025

WaterWipes®, the world’s purest wipe for sensitive skin1, is announcing its most exciting upgrade yet, launching wipes that are now twice as strong, noticeably thicker and softer — delivering an even better clean with the same pure, trusted formulation.

Featuring the same trusted ingredients – 99.9% purified water and a drop of fruit extract – the upgraded wipes are the most durable yet, offering an effective clean while gently caring for sensitive skin – whether it’s a squirmy nappy change, an on-the-go snack spill or a quick skin refresh.

The wipes also have a fresh look featuring an embossed WaterWipes® pattern made with softer, finer fibres. The new texture enhances cleaning power while maintaining the purity that makes WaterWipes® ideal for tackling messes, while caring for even the most delicate skin, and provides a thicker wipe with no extra material, just clever weaving.

“At WaterWipes®, we know a wipe that’s as gentle as it is effective — especially when it comes to caring for delicate skin – is key,” said Catherine O’Connor, Brand Manager at WaterWipes. “Our latest upgrade, making the wipes two times stronger than before, is our way of showing we’re with parents and our wider community at every step, helping to make even life’s messiest moments a little easier. We’re evolving with our community’s ever-shifting needs, while always staying true to the gentle purity they trust, so head in-store and try them today.”

WaterWipes® remain plant-based2 and continue to be the only wipe that is certified “microbiome-friendly” by MyMicrobiome. From newborn messes to family clean-ups, WaterWipes® are designed to make every clean-up feel more effective, comforting and reassuring for everyone.