Bearfields brand launches exclusively into Tesco stores nationwide
A new range of premium ham from London-based producer Bearfields has arrived in Tesco stores across the UK. The sliced ham is made without nitrites or artificial preservatives, giving shoppers a high-quality option that doesn’t compromise on flavour.
The range will be available in 340 Tesco Superstores and Tesco Extras nationwide from Monday 22nd September, priced at £3.25 per 100g pack.
Shoppers can choose from three products which are carved from individual pork joints and have been made without nitrites or artificial preservatives, following market research which showed this was a combination shoppers valued.
Bearfields Marketing Director, Mairead Golden, says: “Market research shows consumers recognise the texture and flavour that delicatessen quality ham delivers, but many are also becoming more concerned about preservatives in their food. By providing a great tasting ham that has the reassurance of being made without nitrites and artificial preservatives, we believe this offers something new to shoppers”
The newly launched range includes:
- Bearfields Carved Deli Ham
- Bearfields Carved Honey Roast Deli Ham
- Bearfields Carved Breaded Deli Ham
Mairead Golden continues: “Families across the UK love ham, and they know a good ham when they see and taste one. Whether it’s being used as part of a delicious sandwich, in a colourful, healthy wrap, a mouth-watering toastie, or in any kind of salad it is genuinely one of the country’s most loved foods.
“As such, it’s better with a product which tastes great and isn’t burdened by additional nitrites and preservatives.
“It’s clear that lots of consumers are looking to reduce additives in their diet and we’re delighted to have the biggest offering of this kind of product in the whole country.”
To find out more, head to https://bearfields.com
