And It’s From The Bestselling Skincare Travel Brand on BA…

24th October 2025

Revealed in summer as the no.1 bestselling skincare brand on British Airways Flights, WONDERBALM, has taken over the travel industry as the multiuse balm – now in lip form. WONDERBALM has also been at breakout searches over the past year, having only first launched it’s jar form in 2024. It’s made in Korea. It’s aesthetic. It works. You probably need two.

Thanks to brands like Rhode and Summer Fridays, our lip balm’s duty is no longer just for it’s lip rescuing services (dry, chapped lips and hydration), now they’re a mood-boosting accessory with purchasing down to the packaging’s aesthetic. While other balms lean heavily on branding and influencer hype, WONDERBALM backs it up with clean, ultra-nourishing Korean-formulated ingredients, thoughtful design and an aesthetic so slick it basically begs to be photographed.

If you live for the “clean girl” aesthetic, this balm belongs in your bag. The neutral, compact design complements your Stanley cup and your Sunday Riley serum perfectly. It’s also genderless, scentless and universal – not too floral, not too clinical. Just quietly chic.

WONDERBALM Lip Balm, £8, facethefuture.co.uk / Amazon / HWSBeauty / Wonderbalm.com

Dry lips don’t stand a chance against this hydrating lip balm. No petrolatum, no synthetic fragrance, no mineral oil. Just high-performing, plant-based ingredients that actually soothe and repair. Powered by a blend of nourishing, plant-derived ingredients including shea butter, jojoba oil and prickly pear seed oil, this Korean-made formula absorbs quickly to comfort dry, chapped lips and restore smoothness. Vegan, cruelty-free and 100% naturally derived, it’s your go-to lip conditioner, dry skin remedy and on-the-go all in one compact tube.