BABYBJÖRN celebrates International Babywearing Week

28th September 2022

with new colours and new data

Bonding with your baby is not just about feeling good, there are well established long-term benefits of having your little one close and these were reconfirmed last week in a report published in Biology Today. Scientists now acknowledge that walking whilst carrying your baby is the most effective way to soothe them. This new research coincides with family-owned, Swedish brand, BabyBjörn celebrating International Babywearing Week with parents’ favourite carriers in the softest fabrics and brand new colours.

In 1973, BabyBjörn developed their first baby carrier ‘Close to Heart’. Since then, more than 45 million babies all over the world have been carried in BabyBjörn baby carriers, close to their parents’ hearts. www.babybjorn.co.uk

Two new colours of Baby Carrier Mini launch in September in3D Jersey fabric, BabyBjörn’s softest and most velvety material. The new colours; a gentle sandy neutral beige shade and a soft light pink, are a reflection of new parent’s desires for neutral fabrics. The simple design of Baby Carrier Mini makes it easy to put on, even in the middle of the night, and the luxurious, tactile fabrics are gentle on your newborn’s delicate skin. Babies are being carried in a natural position, with their back in a gentle c-curve. The entire front section of the carrier opens for you to put down your sleeping baby, and there is no fabric between the baby and your chest, so ideal for skin-to-skin contact too.

Baby Carrier Harmony also launches in three new colours – a stylish shade of Black, a pretty Dusty Pink and a beautiful Cream. Combining colour and comfort for the ultimate babywearing experience. BabyBjörn Baby Carrier Harmony is a comfortable and ergonomic baby carrier with four carrying positions, including outward-facing and a back-carry. It has a long period of use, from newborn to three years. Baby Carrier Harmony is crafted in special 3D mesh, a super soft, sturdy, and airy fabric that hugs the baby, and is comfortably cool for the baby wearer. It also has super soft 3D jersey details, which little babies love to feel around their face.

Baby Carrier Move is now available in a classic Black – the carrier is designed for parents with an active, social lifestyle who want to take their baby with them from day one. The baby carrier has built-in back support and a waist belt that distributes weight away from the shoulders, as young babies grow heavier surprisingly quickly! The baby carrier’s thin and flexible 3D mesh fabric ensures that a new-born baby is sitting in a perfect position and the size of the baby carrier can be adjusted as the baby grows. The soft fabric hugs the baby’s back, legs and hips, and provides good support.