Edx Education® & The Very Hungry Caterpillar™ Bring Magical Play Zones to TOTFest® 2025
London, 22 May 2025 – Festival season is off to a great start for Edx Education®, as the leading educational toy brand returned to TOTFest® in Yorkshire, on Sunday, 18th May. Further exciting TOTFest® events will take place across the UK, this summer:
Suffolk – 8th June
Surrey – 22nd June
Cheshire – 6th July
Berkshire – 20th July
Edx Education® has teamed up with the iconic The Very Hungry Caterpillar™ and World of Eric Carle™ to deliver a truly unforgettable play experience for families, with guests enjoying an exclusive sneak peek of Edx Education’s new The Very Hungry Caterpillar™ learning through play range, which will launch later this year!
At each event, Edx Education® will be hosting a vibrant The Very Hungry Caterpillar™ themed marquee, complete with five engaging play zones and a photo-worthy butterfly zone, all designed to bring Eric Carle’s world of discovery and creativity to life.
Inside the Edx Education® The Very Hungry Caterpillar™ Play Tent
Children and their carers can step into an immersive world of play and learning with the brand’s thoughtfully designed activity play zones:
- Play Zone 1: Junior String Art Activity
Twist, thread, and tangle into fun while developing fine motor skills
- Play Zone 2: Colour Stampers
Splat, press and create with themed stampers and bold colour play
- Play Zone 3: Rainbow Pebbles® Corner
Sort, stack and build using tactile, maths-friendly Rainbow Pebbles®
- Play Zone 4: Story Time Corner
Snuggle in for a read-along of favourite World of Eric Carle™ stories
- Play Zone 5: Dress-Up Area
Little ones can become bugs, butterflies or book characters in the imaginative role-play zone
And don’t miss the Photo Zone! With life-size butterfly wings and colourful frames, it’s perfect for those shareable snaps. Families are encouraged to tag their moments and celebrate play with #EdxEducation and #VeryHungryTOTFest.
Jess Houston, Senior Licensing Manager at Penguin Ventures, adds:
“We’re delighted to see Edx Education® bring The Very Hungry Caterpillar™ to life in such a meaningful way at TOTFest®. The spirit of discovery, creativity and joyful learning that runs through Eric Carle’s work is perfectly echoed in this unique festival experience. We can’t wait to see families engage with the new range and create their own Caterpillar memories.”
With 3,000–5,000 families expected at each event, the play zones offer not only educational entertainment but meaningful opportunities for early learning through open-ended play. The experience promises to be immersive, accessible, and fun for all.
Get tickets and info: https://www.totfestfestival.com/book
