Etta Loves x Keith Haring

12th May 2021

Etta Loves, the beloved sensory baby brand, has launched an exciting collaboration with iconic artist, Keith Haring. The artists’ best-selling prints are featured on Etta Loves’ full range of products which are designed to support and encourage visual development in babies.

The Etta Loves x Keith Haring collection is made from luxurious, 100% Organic cotton and includes playmats, sensory strips, muslins, muslin blankets, comforters and teething comforters. Prices range from RRP £18.50 – £75

The Etta Loves x Keith Haring collection consists of two of Keith Haring’s most iconic prints – Baby and Brazil.

Baby features one of Keith Haring’s most recognisable icons – crawling babies in high contrast black and white. Etta Loves has scaled the design to support babies’ visual and cognitive development from birth to around four months.

Brazil is a brightly coloured version of Keith Haring’s 1989 artwork of the same name, expertly recoloured and scaled to visually support babies from five months to around a year old.

Jen Fuller, Founder of Etta Loves tells us: “Keith Haring famously said that “Art is for everyone”, so to be able to introduce the radiant joy of his work to a new generation is an honour. This unique range truly does collide art with science in the most magical of ways, to support babies with their development whilst giving parents some well needed and very stylish calm in the everyday.”

Etta Loves invest in science to support babies at early developmental stages, with the brand mission of design led by science. Their resident NHS Orthoptist, Laura, thoroughly consults with the design team to ensure every scale, pattern and colour supports babies’ visual and cognitive development, ensuring the brand stays true to their mission. Laura explains, “the patterns will look different to babies from week to week as their vision develops, this is the magic of Etta Loves and what makes them totally unique.”

Keith Haring became an icon in the art world in the 1980’s, with his recognisable colourful figures remaining distinguished symbols in pop culture. The unique collaboration brings the radiant joy of artist Keith Haring to a new generation, combining his iconic prints with the science at the heart of Etta Loves. The stunning patterns ensure that babies are stimulated and mesmerised, giving parents a precious moment of calm and, with Keith Haring, their first art gallery experience.

The Haring Foundation: “The Haring Studio is excited to partner with innovative brand Etta Loves, bringing Haring’s core message of Art is for everybody to a new generation. Haring’s Iconic and bold artwork, with minimal use of lines make the perfect patterns for these sensory designs”.

Etta Loves x Keith Haring product range consists of:

ETTA LOVES x KEITH HARING PLAYMAT (reversible newborn to 4 months/5+ months) RRP £75

ETTA LOVES x KEITH HARING SENSORY STRIP (reversible newborn to 4 months/5+ months) RRP £26