Horlicks Celebrates The Launch Of New Product ‘Horlicks Kids, Chocoland’

29th November 2024

By Joining Forces With Star Wars: Skeleton Crew

Horlicks introduces ‘Horlicks Kids, Chocoland’, a fun, nutritious and chocolatey addition to the range for young families. To mark the launch, the brand is collaborating with Lucasfilm’s new series Star Wars: Skeleton Crew (streaming exclusively on Disney + from December 4th).

Designed to deliver malty goodness to the next generation of Horlicks fans, Chocoland is high in 10 vitamins and minerals including A, C and D and free from artificial colours, flavours, preservatives and sweeteners. The add-milk beverage is also suitable for dairy-free and vegan diets.

Horlicks Kids (270g) is available in Tesco now (£3).

Rebekha White, Brand Manager at Aimia Foods, manufacturers of Horlicks, commented: “Horlicks Kids is a great choice for parents and carers looking for a tasty after-school treat to keep children going until dinner. Chocoland maintains our loved and distinctive malt flavour but with added chocolatey appeal.”

Rebekha added, “We are thrilled to be launching Horlicks Kids with a collaboration with Star Wars: Skeleton Crew. Chocoland has been designed to inspire imaginations and fuel adventures alongside creating moments that matter for families. With the launch of Star Wars: Skeleton Crew, a series which follows four kids on an adventure across the galaxy, families can explore these two exciting galaxies together in ‘moments out of this world’ this festive season.”

About Skeleton Crew

“Star Wars: Skeleton Crew” follows the journey of four kids who make a mysterious discovery on their seemingly safe home planet, then get lost in a strange and dangerous galaxy, crossing paths with the likes of Jod Na Nawood, the mysterious character played by Law. Finding their way home—and meeting unlikely allies and enemies—will be a greater adventure than they ever imagined.

Starring Jude Law, Ravi Cabot-Conyers, Ryan Kiera Armstrong, Kyriana Kratter, Robert Timothy Smith, Tunde Adebimpe, Kerry Condon and Nick Frost, episodes of the original live-action series are directed by Jon Watts, David Lowery, the Daniels (Daniel Kwan and Daniel Scheinert), Jake Schreier, Bryce Dallas Howard and Lee Isaac Chung. The executive producers are Christopher Ford, Jon Watts, Jon Favreau, Dave Filoni, Kathleen Kennedy and Colin Wilson.

About Disney+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from Disney, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

About Horlicks

The Horlicks brand was acquired by Aimia Foods in April 2018. Comforting families for 150 years, it is the oldest malted drink brand (in fact it is older than the tea bag which dates from 1904), and has nourished soldiers, given sustenance to explorers and fortified athletes since 1873.