How Do Free Spins Benefit Casinos?

How Do Free Spins Benefit Casinos?

Almost every online casino I have joined over the past ten or so years has instantly credited my new account with X number of free spins to try out a selection of online fruit machines in the real money mode.

These initial free spins I have received from countless operators are part of the welcome bonus, which some people refer to as the sign-up bonus. From a user’s point of view, free spins are fantastic, especially if you enjoy playing online fruitys and you end up winning from the free spins you just claimed.

The question being asked here is, ‘How can free spins benefit the companies that own sites offering free spins to try out their games?’ Let’s dive in to find out.

How do operators benefit from giving away so many free spins?

Operators benefit from giving away free spins as part of the initial welcome bonus or the loyalty rewards program for two simple reasons. The first reason is to attract new customers like me.

If an operator is currently offering a decent free spins welcome bonus, and it’s a trusted site (i.e., fully licensed and regulated by a mid to top-tier licensing authority), it’s usually enough to get me to sign up. In other words, operators give away free spins to entice new gamers.

The other reason operators give away free spins is to ensure those newly registered members (and their much older customers) don’t get bored and look for somewhere else to play.

It’s common knowledge that operators use the free spins business model to retain existing members by regularly dropping them into their accounts.

It keeps fully registered members like me happy and stops us from looking elsewhere for free spins. On most of the sites I’ve joined, I can usually take part in some kind of daily login bonus to win free spins or small cash prizes, which I think is excellent. It’s at zero extra cost to me and completely risk-free.

Some players will win, as I have, even after completing my wagering requirements, but the amount of free money they give to players after they win from any free spins they have received is just a drop in the ocean compared to how much money these operators generate in revenue from people who frequently spend money on their website.

In other words, free spins are a good thing for new and existing members, as well as for the operators who control the sites. It’s like the old saying goes, “You have to spend money to make money.”

In this case, the operator is taking a risk by giving away free spins/money, but it’s a relatively safe risk; otherwise, nobody would give away free spins.

Where can I find the best free spins deals online in 2024?

I would only ever recommend claiming free spins bonuses from reputable sites controlled by trusted operators, like those featured on the globally renowned www.johnslots.com/en/ review site.

I’ve found a few lucrative free spins bonuses on their site over the past few years because they always have the latest deals/offers from the best sites.

They also feature new sites instead of just the older, well-established ones that I have already joined and claimed their free spins welcome bonuses they were offering.

That’s why I regularly check back with John Slots just to see what’s worth claiming, as I’m a big fan of today’s most popular online fruit machines and always looking for a bargain.

Important things to remember before claiming free spins

Before claiming the first free spins bonus you may have randomly found online, you should always conduct some due diligence and basic research into a site just to see if it’s safe and isn’t a scam.

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Again, I’ve found all the information I’m looking for in the reviews, but I also still like to do a few checks myself.

The other thing I will say is that once you have found yourself a decent site where you can claim free spins, take a few minutes to read the terms and conditions pertaining to any bonuses you claim.

They stipulate exactly how much you must wager on their website before any winnings you have made from your bonus can be cashed out. This important part of the Ts and Cs is more commonly referred to as the wagering requirements.

However, I’ve found that some sites call them the turnover, rollover, or playthrough requirements. It all means the same, and they must be completed within a certain amount of time.

Here are the average wagering requirements you will most likely encounter at some point when claiming bonuses:

  • Extremely low is considered 0x 9x times the bonus amount (+ deposit amount)
  • Low is considered 10x 25x
  • Medium/average is considered 30x to 50x
  • High is considered 51x to 70x
  • Extremely high is considered anything about 70x (some reach up to 200x!)

I discovered the hard way and didn’t complete my wagering requirements within the two weeks I was given, so I lost all the bonus money, around £120, that I had won from my initial £20 deposit and welcome bonus free spins.

Although I hadn’t actually lost any money, I could have been around £100 up if I had read through the Ts and Cs properly and completed my wagering requirements in the time given.

The last thing I will advise everyone before I go is that anyone wishing to claim free spins bonuses or matching deposit bonuses to play their favourite online fruitys, craps, blackjack, baccarat, poker, or roulette variants is to take advantage of your website’s safer gambling tools.

They work for me and almost every other person I’ve talked to who uses them, although I’ve found that while some of these responsible gambling tools work for my friends, they haven’t worked as well for me.

For example, some people I’ve spoken to have said that setting spending caps or session time reminders works for them, but I’ve found that setting a weekly £50 deposit limit works better for me.

The important thing is that you have these tools available, and they are the first line of defence against going over your initial budget.

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