If you have a passion for beauty, you might have thought about starting your own business and there are many good options in what is an enormous and very profitable sector. One type of business that could be worth exploring is a tanning salon business. There are around 4,000 salons in the UK with The Tanning Shop recently selling for an eye-watering £45 million.
Tanning salons are popular with people of all ages, backgrounds and professions. When you are able to attract such a large group, it means that there is always the potential for high levels of success. People feel more confident and happier when they are tanned, which can be hard to do naturally in the UK! In addition to being lucrative, this means that running this type of business can also be rewarding.
So, what are a few tips for someone starting a tanning salon business?
Conduct Thorough Market Research
First, you should take your time with market research. As established above, there are many salons in the UK, and this means that it can be competitive. Detailed market research will show you how you can stand out from the competition and appeal to your target market.
Offer More Than Tanning Beds
One way to stand out is to go beyond just providing tanning beds for customers. Instead, try to make your business one that people can use for a complete skincare service. In addition to tanning, you could sell skincare products and offer consultations where you can offer advice and guidance on how people can get the results that they want.
It is vital that you have insurance in place for financial protection and peace of mind. You will need to obtain small business insurance that will protect against accidents or damage that may occur to expensive tanning tools or your clients.
Prioritise Aftercare and Seek Reviews
When you work in the beauty business, you will find that aftercare is everything. You need to make sure that people know how to look after their skin and maximise results after they leave your facility, plus you also need to check in to see if they were happy with the service. You should also use this opportunity to ask for reviews that you can put on the company website and on social media.
Create a Strong Presence Online
Following this, you must also create a strong online presence so that you are easy to find and people can research your business. This will include an attractive and modern website with detailed information on your business and the option for online bookings. You should also use social media – you can engage your target market by creating and sharing high-quality content that this group will find valuable, such as skin care tips.
Hopefully, this advice will come in handy and help you to find success with your tanning business.