How to Use Influencers to Promote Your Events

28th October 2021

Influencer marketing is a buzzword in the marketing world. In many cases, companies hire influencers to reach people outside and help promote products and services.

Influencer marketing is used in different ways by various companies. Now, they are also focusing on working with influencers to promote events such as conferences, store openings, meet-ups, and online events.

Influencers

Influencers are people who have a strong following on social media, whether that’s organic or gained from a website like Tokmatik, and other online tools such as blogs and forums. Influencers often recommend products they like to their followers.

Types of Influencers

Mega Influencers

Mega influencers are more famous than influential. They have a huge online following that could go hundreds of millions. Most mega influencers are celebrities, such as Ariana Grande and Dwayne Johnson. Expect their posts to get millions of likes, shares, and comments.

Mega influencers aren’t necessarily subject matter experts, yet most companies hire them for awareness campaigns when they want to reach a very large pool of audiences. Since mega influencers are incredibly famous, they are expensive and very busy, making them difficult to reach.

Macro-influencers

Macro-influencers also have a large online following. In contrast to mega influencers, macro-influencers are those who became popular through the internet. Most of them are YouTubers, vloggers, and podcast hosts. Most of them come with hundreds of thousands to millions of social media followers and subscribers.

Companies usually hire macro-influencers to bring awareness to their brand while also talking more about their product. They aren’t as expensive as mega influencers and get more relevant engagement on their posts.

Micro-influencers

Micro-influencers usually have a smaller but very specific following. They might only have a few to a hundred thousand followers on social media. However, what makes them effective is that they’re focused on a particular niche or topic.

Companies hire micro-influencers to reach and engage their target audience. They often come with expertise that can be utilized for marketing purposes, and they are way cheaper than their macro-influencer counterparts.

Using Influencers to Promote Your Events

One of the best ways to promote an upcoming event is by working with influencers. If you are not sure how to do it, here’s a guide on using influencers to promote your events.

1) Find an influencer that fits your brand and audience

One of the most important things you need to do is to find an influencer that fits your brand and event. For instance, you’re planning to host an event targeting the younger generation. You could consider young influencers like Jake Paul. You could then contact Jake Paul’s manager to see if he could help you with your event.

2) Prepare your strategy

If you want to host a conference and hire a blogger or a YouTuber with a big following, make sure you clearly tell them what you want them to do for you, including any event details. However, be flexible. Influencers are creative people. They have their unique way of doing things, and you might need to adjust your strategy depending on what kind of influencer you’re working with. If you’re unsure of what to do and can’t think of an effective strategy, try working with an agency that offers influencer marketing as a service, as their expertise will be able to formulate the right strategy moving forward.

3) Don’t miss out on pre-event hype

Once you start working with influencers, make sure to include them in your pre-event marketing. Give influencers time to promote the event and generate buzz online before your actual event even starts. The ultimate goal of creator marketing is to connect and engage people with similar goals, values, and lifestyles.

Let the influencer release event surprises and produce content that will bring suspense to the upcoming event. This will give your target audience something to look forward to and get them excited for the event itself.

4) Let the influencer regularly share event content

Once the event is happening, let your influencer create awareness and talk about it. You can even have them photograph the event so their followers can see what they’re up to.

Include your influencer in all of your post-event marketing as well. This is an excellent way to keep the momentum going and help sustain interest from people who may have missed out on your big day or couldn’t attend due to various circumstances.

5) Post after the event

After the event is over, you share your success with your influencers. Tag them on social media and thank them for their help in promoting your event.

With influencers, your event can go viral even after it’s been held. You could also consider inviting them to future events so they could see how much effort you put into making their previous contribution worthwhile.

Creating awareness is important in the business world. When partnering up with influencers for promotional purposes, make sure to expect the unexpected and have good communication before, during, and even after your event has been held.

You can also get the help of a marketing agency that offers influencer marketing services to help you get the right audience for your brand.