
Dolls serve as health advocates to promote children’s wellbeing
The award-winning toy company Kid Kreations which produces DesignaFriend and Tiny Treasures dolls will introduce a fresh product line that focuses on emotional health as its main priority. Heartfuls presents a doll collection which combines imaginative play with heart-based development for young children.
The team at Kid Kreations identified a significant business opportunity because more children face mental health issues. The result is Heartfuls – a line of dolls developed with purpose, aiming to encourage positivity, self-expression, confidence and emotional growth through every playtime.
Each Heartfuls doll is rooted in a unique theme of positivity – from kindness and courage to creativity and calm – making it easier for parents and carers to open up conversations around feelings, values and self-esteem. These dolls provide comfort through their gentle appearance and their well-designed clothing and their carefully selected accessories.

Launching this May Half Term, Heartfuls is already creating a buzz among parents and toy buyers alike. The range exists for pre-order at Smyths Toys and initial customer interest indicates these toys will become popular summer products.
The addition of Heartfuls toys to your parenting content about mindful products and purposeful toys will satisfy all requirements because these toys deliver both educational value and emotional connection and cuteness.
Currently available for pre-sale from Smyths Toys







