Introducing the NEW innovative SlumberTime™ range

15th March 2023

with babies’ skin and SLEEP in mind

Childs Farm research* finds parents can lose anything up to a staggering 550 hours of sleep in their baby’s first six month – something many parents know (and feel) all too well! But…how can we claw back some of those much-needed hours and rely less on coffee?

The NHS states that from 3 months onwards† having a bedtime routine can help babies sleep at night and suggest a soothing and relaxing routine that includes a warm bath and massage can help a baby learn that it is time for sleep.

Childs Farm have partnered with mother of three Vogue Williams who has tested out the new range. Vogue, who regularly updates her followers on her little ones’ sleep (or lack of) said:

“We absolutely love the Childs Farm three step routine which has been so, so good with the kids. I am convinced it helps them get a better night’s sleep. Thanks Childs Farm for the extra winks”. Vogue Williams, TV Presenter & Mum of 3

Lisa Lamb, aka The Night Ninja, and Sleep Expert for Childs Farm supports this: “With baby’s sleep, it isn’t one size fits all but having a healthy bedtime routine in place will help your baby get the sleep they need. An ideal bedtime routine should include 3-5 things that work for you and your baby, such as bath, massage, PJs, feed, story. In your chosen order!”

Sleep enhancing technology

Childs Farm worked with fragrance experts and Givaudan, to develop their own unique sleep fragrance to help aid better sleep. Years of ground-breaking research, including detailed sleep studies, were conducted on individual fragrance ingredients to understand the wellbeing benefits. These sleep studies, also known as polysomnography, use sensors placed on the body to measure everything from brain and eye activity to breathing rate and movement to determine the amount and quality of a person’s sleep. Givaudan’s master perfumers used this research on the individual ingredients to create the unique fragrance blend of lavender & moon milk for the SlumberTime™ range.

Moisturising delicate skin for a restful night’s sleep

As well as the sleep enhancing fragrance technology, Childs Farm have bottled up nature’s finest ingredients to make sure the range is suitable for all skin types including dry, sensitive skin, and also safe for people who may be prone to eczema. Dry and irritated skin can often cause a disturbed night’s sleep, so this range is developed to make sure that skin is moisturised and nourished ready for a restful night’s sleep. As with all Childs Farm products, the range is paediatrician and dermatologist approved.

SlumberTime™ bath soak lavender & moon milk

RRP £6.50: 250ml

Step one of the pre-bed routine is a warm bath with the lavender & moon milk bath soak. A warm bath is the perfect way for little ones to wind down at the end of the day, each pop of a bubble spreading a little sleep magic at bath time.

Created with natural origin cleansers, these silky bubbles gently clean delicate skin, leaving it feeling hydrated and nourished, especially for little ones who suffer with sensitive skin. Don’t just take our word for it – 9/10 parents said the bath soak was the perfect start to their little one’s bedtime routine**

Fragranced with the DreamScentz™ sleep enhancing technology, and with clinically proven 12-hour hydration, these soft bubbles will prepare little ones for a night of sweet dreams.

SlumberTime™ calming massage lotion

lavender & moon milk RRP £7.50: 150ml

The star of the show in this three-step trio is the calming massage lotion. With clinically proven 24-hour moisturisation, over 80% of parents agreed it is perfect for giving a calming massage to help them bond with their little one***

This magic lotion is rich in shea butter and transforms to a nourishing oil which melts into delicate skin, and it is also proven to enhance the natural skin barrier and prevents water loss so that little one’s skin is soothed and nourished all night long.

The sleep enhancing DreamScentz™ technology is here to prepare little ones for a settled night.

SlumberTime™ sleep mist†

lavender & moon milk RRP £7.50: 100ml

SlumberTime™ sweet dreams sleep gift

lavender & moon milk RRP £19.50

Give the gift of sleep to friends and family alike with our SlumberTime™ sweet dreams sleep gift. 9/10 parents loved the calming fragrance. This 3-step routine creates a more relaxing bedtime for them and their little ones^.

Designed with a QR code that guides parents through hints and tips from Sleep Expert, the Night Ninja and a specially crafted Spotify sleep playlist, they’ll have everything they need to encourage a restful night’s sleep.

*Survey conducted by Survey Monkey in January 2023 across the UK with a sample of 500 parents (male and female) aged

18-50.

**based on a consumer user trial with 153 participants after 14 days use

***based on a consumer user trial with 143 participants after 14 days use

^based on a consumer user trial with 104 participants after 14 days use of the SlumberTime™ routine