JOHNSON´S® Baby launches NEW Soothing Vapour Bath
This February, JOHNSON´S® Baby will continue to expand their much-loved range of family favourites, with their latest offering, Soothing Vapour Bath.
Specifically formulated to help calm, soothe and relax babies during bath time, JOHNSON´S® Baby’s all-new Soothing Vapour Bath boasts a soothing aroma which provides little ones with a multisensory experience, which decades of research has shown is a key part of happy and healthy baby development. In fact, studies have shown that babies bathed with a scented bath product presented 30% more engagement cues with their parents than when bathed with unscented products.
Smell, memory and emotions are all intimately connected, because smells have direct access to the part of the brain that controls memory. So, whether that’s a parental scent on their favourite comforter, the aroma of cooked foods and everything in between, babies can form strong memory-scent associations just like adults can.
A memorable fragrance paired with bath time, such as using Soothing Vapour Bath, can help reduce infant stress, enhance sleep quality and support the overall development of baby’s senses. Paediatrician and dermatologist tested, Soothing Vapour Bath is a hypoallergenic1 , mild and gentle formula that gently cleanses with a soothing aroma; the perfect addition to a bath time routine. With over 125 years of expertise in baby skincare, JOHNSON´S® Baby has collaborated with the world’s premier fragrance houses to create the gentle scent that meets the brand’s strict purity standards, as well as following the International Fragrance Association (IFRA) global standards.
Rebecca Bennett, Skincare Expert at Johnsons & Johnsons says: “The launch of JOHNSON´S® Baby Soothing Vapour Bath marks an exciting time for the brand. For over 125 years, we’ve created gentle favourites, much loved by generations of families. With Soothing Vapour Bath, we’re empowering parents and caregivers, by providing them with a product that helps to calm, soothe and relax babies during the bath time routine. Fragrances encourage bonding during early development and help babies familiarise and associate emotions to activities or a place and time. It is this association between familiar scents and memories that helps to create a calming effect for babies as they know what to expect.
In addition to supporting the bath time routine, we are building on our commitment to develop and innovate, to ensure our product packaging is recyclable. The bottle is recyclable after use, making it easier for parents to recycle.”
JOHNSON´S® Baby Soothing Vapour Bath (RRP £3.50) offers 5 in 1 benefits:
1. Helps to soothe and comfort your baby during bath time
2. Gently cleanses
3. With soothing aromas
4. Hypoallergenic 1
5. A recyclable bottle
Made using 90% naturally derived ingredients, Soothing Vapour Bath helps to calm and soothe baby during bath time, whilst gently cleansing, washing away dirt and germs.
JOHNSON´S® Baby Soothing Vapour Bath will be available in Boots from 21stFebruary, Tesco from 6th March and all other major retailers from April onwards.
For more information, please visit the JOHNSON’S Baby website.
