New launch from award-winning luxury fabric entrepreneur

New launch from award-winning luxury fabric entrepreneur

The founder of This Is Linen, Sonal Keay speaks in The Times newspaper this week about the rising popularity of high quality bed linen, which has led her to launch a new company.

Keay is well respected in the luxury fabric and lifestyle industries for her award winning company This Is Silk which she founded in 2017 and built to become the UK’s winner of the most ‘best in class’ awards for pure silk products.

The market for pure silk pillowcases and other luxury silk wellbeing products has soared in the last four years, and Sonal expects linen to be the next success story. She says:

“Lockdown has focussed our attention on the home and filling it with the best quality fabrics, which provide physical and sensory benefits. Consumers want the best, natural and sustainable fabrics and are looking for the ultimate comfort in their bedding. Linen will follow in the footsteps of silk as the next must-have fabric – it is cosy, breathable, hypoallergenic, antimicrobial, warm in winter and cool in summer, and it lasts well, becoming softer with time.”

Keay has sourced the finest linen and will launch This Is Linen with a collection of duvet covers, pillowcases and sheets, in Cotswolds-inspired tones. She predicts the popularity of linen and the seasonal purchasing of cosy bedding to spike over the winter months and is well positioned to be first in line when it does.

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