Newbie Opens 10th UK Store in Bracknell with Sweet Surprises for Shoppers
The Swedish fashion group Kappahl operates its sustainable lifestyle brand Newbie which now welcomes customers to its new store at The Lexicon in Bracknell Berkshire. The store will launch on Thursday 10th July 2025 at 12pm and the first 100 visitors will receive welcome packages and traditional Swedish cinnamon buns.
Newbie presents its signature Scandinavian design through soft colors and nostalgic Scandinavian fashion which creates beautiful sustainable clothing for babies and children and women who value both quality and environmental responsibility.
The brand continues its UK expansion through its tenth store opening at Bracknell which follows previous openings in Bromley and Windsor. The brand will introduce its eleventh UK store when it opens in Ealing London during November this year.
UK Country Manager Gemma Keenor expressed her enthusiasm about the new store opening.
The company is delighted to introduce its tenth UK store which will serve Bracknell customers. Our children’s sustainable clothing line has gained increasing popularity and we feel fortunate about the positive reception from our customers who showed exceptional enthusiasm in Windsor where our first weekend sales exceeded all projections and became the highest opening weekend sales in our UK history.
The team predicts Bracknell will receive the same enthusiastic reception as our previous locations. The company plans to achieve its long-term growth through three strategic initiatives which include market entry expansion and rising customer needs and the development of engaging retail spaces. The Bracknell store presents the complete 0–8 years collection of Newbie products which includes hand-drawn designs and natural color schemes.
The brand uses organic cotton and RWS-certified wool to create durable items that parents can hand down to their children because they represent sustainable shopping choices. The Summer Fields collection at the store presents its newest designs which include strawberry motifs and gingham patterns and pastel colours of pink and yellow and green.
The collection offers adorable ruffled designs and coordinating outfits for children and their parents to create special memories during sunny days. The Newbie online store provides three main product lines which include children’s clothing and the Newbie Woman collection for mothers and the Newbie Room Collection for child space organisation and decoration.
Thomas Kusoffsky who serves as Vice President at Newbie states:
The UK market shows great potential to us and we feel fortunate about the positive reception we have received so far. Our British customers appreciate the combination of our vintage-inspired designs and sustainable practices and PreLoved initiative. The UK serves as a vital market for our European expansion strategy. Newbie Bracknell will provide a 15% discount to all customers during its opening weekend from July 10th to July 15th while giving away goody bags and fresh cinnamon buns to the first 100 customers who enter the store.
Newbie Bracknell
11 The Avenue, The Lexicon, Bracknell, Berkshire RG12 1AP
Opening Thursday 10 July at 12pm
Shop online: Newbie | Instagram: @newbielovers
