Searching for calm in the chaos of family life?

12th June 2020

LOOK NO FURTHER THAN AVEENO® BABY’S NEW BEDTIME RANGE

AVEENO® Baby introduces Calming Comfort, a routine for a better night’s sleep for the whole family

The new AVEENO® Baby CALMING COMFORT® range has been specially formulated to help parents create a calm and relaxing bedtime routine to send their little ones off into the land of nod and deliver a better night’s sleep for the whole family. Gentle enough for everyday use, the CALMING COMFORT® range has been carefully created for delicate baby skin, containing soothing natural oat extract, alongside soft aromas of vanilla and the relaxing scent of lavender to help calm babies at bedtime.

The past few months have been chaotic and often challenging, especially for parents. However, chaos is not a new notion for parents, whether they are trying to keep little ones entertained throughout the day, or tackling the bath and bedtime routine as they grow tired. Spending more time at home, all together, may have made it difficult to stick to your usual routine, but it’s important to do so as your little one learns to rely on and feel comfort in these small moments. The AVEENO® Baby CALMING COMFORT® range has been designed to do exactly that and offer a moment of calm in the chaos.

AVEENO® Baby understands the power of a good nights’ sleep at all ages, and we all know a tired baby is not a happy baby, which can also lead to lost sleep for mum and dad. The CALMING COMFORT® range, made up of a Bath & Wash and Moisturising Lotion, has been specifically designed to create a step-by-step routine from bath to bed, incorporating calming scents, to help relax baby and deliver a peaceful night for the whole family.

The power of routine is key to establishing healthy sleep habits. Research has shown that following familiar steps each evening can help to regulate your baby’s body clock and establish a sleeping pattern[1]. The AVEENO® Baby 3-step routine consists of a warm bath, followed by a soothing massage and finally, quiet time, and is clinically proven to help baby fall asleep faster and stay asleep for longer*.

Step 1: Warm Bath: Begin baby’s pre-bed routine with a warm relaxing bath scented using AVEENO® Baby CALMING COMFORT® Bath & Wash.

Step 2: Gentle Massage: Follow the bath with a soothing baby massage using AVEENO® Baby CALMING COMFORT® Lotion, the perfect way to make little ones feel secure, loved and ready for sleep.

Step 3: Quiet Time: Finally, send your little one off into the land of nod with some quiet time. Keep the atmosphere calm and cosy and help baby wind down further by reading, singing or playing a lullaby.

Rebecca Bennett, AVEENO® Baby skincare expert comments;

“We’re very excited to be launching our lovely CALMING COMFORT® bedtime range as we know bedtime is a special bonding time for parents and their little ones. The inviting combination of both lavender and vanilla fill the room with calming and soothing baby friendly scents, to relax baby ready for bed and help them fall into a restful sleep. Launching in stores in time for the Summer, the CALMING COMFORT® Bath & Wash and Lotion will help parents to tackle those lighter evenings and humid nights, keeping baby happy and comfortable when they need it most”.

A lot of love goes into the formulation of AVEENO® Baby, so that every baby can experience the power of happy skin. Free from soaps, sulphates and dyes, the CALMING COMFORT® Bath & Wash and Lotion leave delicate skin feeling clean, soft, hydrated and nourished. As with all the AVEENO® ranges, the latest CALMING COMFORT® products are also made from one of life’s most nutritional grains – the Oat – a core super-ingredient that has stood the test of time, known to soothe skin prone to irritation by helping protect and restore the skin’s natural barrier.

The AVEENO® Baby CALMING COMFORT® range is available in Boots stores from the 15^th June, or online at Boots.com.