
SLEEP, EAT, PUMP, REPEAT – World Breast Feeding Week 1-7 August 2021
A day’s routine for any new parent largely revolves around naps, nappy changes and feeding. But the good news is that regardless of whether you choose to breast, bottle or combine feeding, there are lots of useful products that can help make life a little easier.

If you choose to express your breastmilk, an electric breast pump, such as the Ameda Mya Joy, can express your milk quickly, and requires less effort to use than manual breast pumps. It’s also hospital-strength, so has a stronger, more powerful level of suction and efficient pumping. Plus, because it’s compact, lightweight and quiet, it’s also super discreet.
Uniquely, the Mya Joy also features the world’s only FDA-cleared pump kit that helps protect breast milk from contaminants. Available as a double pump from Baby-Central (RRP: £134.99) or single from Amazon UK (RRP: £124.99) the Mya Joy offers versatility without compromise, whether pumping on-the-go, at home or at work.

Whether you breast or bottle feed your baby, some babies can experience colic, which although very common, can cause distress for little ones. If you decide to include bottle feeding as part of your routine, choosing anti-colic bottles, such as Dr Browns Options+ anti-colic bottles (RRP: from £7.69) can help as they are designed to reduce the amount of air swallowed during feeds, lessen gas bubbles in the stomach, and slow down food intake. Furthermore, Dr Brown’s breast-shaped teat has a 93% acceptance rate, so you won’t have to wonder if your baby will love their Dr. Brown’s™ bottle. (In a comprehensive study of 884 babies, 93% of babies accepted Dr. Brown’s™ Options+™ Wide-Neck Teat.)
The enhanced design of the Dr Brown’s Options+ Anti-Colic Bottle works by channellingair away from baby’s feed andis clinically proven to reduce windy colic due to its unique 100% vacuum-free vent system. The bottles can be used with or without the removable internal vent system, transforming it into a teat-vented bottle for more convenience. The breast-like teat shape is correctly contoured for a proper latch and a more natural bottle-feeding experience – perfect for switching from breast to bottle and back again! Each teat is specially engineered to offer the same consistent natural flow, so you and baby know what to expect in every feed.
Breastfeeding mums can also get prepared ahead of the game with an Ameda Mya Joy Bundle, which is exclusive to Baby-Central and includes all your breastfeeding essentials at a bargain price (RRP: £145).
Bundle includes:
- Ameda Mya Joy Double Electric Breast Pump
- Ameda Milk Collection Bottles
- Ameda Milk Cooling Tote Bag
Dr Brown’s Microwave Steriliser Bags
World Breastfeeding Week is an annual celebration which is held every year from 1 to 7 August in more than 120 countries. The campaign’s focus changes each year, but always aims to inform, anchor, engage and galvanise action on breastfeeding and related issues. #WBW2021 will focus on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide.
These and other products that can help make breast feeding easier are available from Baby-Central.







