Step One: Redefining Men’s Underwear & Sportswear

19th September 2025

Let’s be honest — finding underwear that’s comfortable, supportive, and actually lasts through a busy day isn’t always easy. That’s where Step One comes in. This Australian brand, which launched in the UK earlier this year, is all about making men’s underwear and sportswear that just works — from the gym to lounging at home.

The secret? Ethically sourced bamboo viscose. It’s soft, breathable, and naturally moisture-wicking, which means less sweat, less chafing, and more comfort. Step One takes care of the details, too: UltraGlyde™ panels, 3D comfort pouches, and supportive fits make sure everything stays in place, no matter what your day holds.

Step One Essentials

Boxer Brief – £19
This is the one that started the buzz. The Boxer Brief is perfect if you’ve got thicker thighs and want a fit that stays put without digging in. The 3D pouch provides support where it matters, while the UltraGlyde™ tech stops leg rides in their tracks. And don’t worry — you won’t be stuck with boring colours. The range includes everything from classic black to pink, burgundy, orange, and even purple.

If you prefer something a bit slimmer, there’s the Trunk, and for those who like a functional fly, there’s the Boxer Brief Fly — all designed with the same focus on comfort.

Boxer Brief Sport – £19
For anyone who’s active or spends time in the gym, the Sport version is a game-changer. It’s built with an extra 4cm leg length to prevent chafing and keep everything in place during movement. The same soft, breathable bamboo and supportive design make these a perfect upgrade to your workout gear.

Why You’ll Love Step One

Step One isn’t just underwear — it’s comfort you can feel all day, made responsibly. Whether you’re running errands, working out, or just chilling on the sofa, these are the pairs you actually want to wear. Practical, stylish, and thoughtful, Step One is redefining what men’s essentials should be.