Tame the Tangles: AVEENO® Kids Introduces Curling Cream for Easy, Happy Hair Days

17th November 2025

AVEENO® Kids has launched its brand-new Curling Cream, formulated with Oat Extract and Coconut Oil. The new product gently hydrates, detangles and defines curls, leaving hair easy to comb.

Over half (55%) of kids in the UK have either wavy, curly or coily hair texture* – this brand-new product offers a much-needed solution for parents actively seeking gentle, effective and accessible products for their children’s hair. Designed to be gentle on sensitive scalps, the new AVEENO® Kids Curling Cream leaves hair easy to comb by detangling knots and tangles for healthy-looking curls.

Children’s hair and skin continue to develop until the age of 12**, making them more delicate and sensitive to external factors. Designed to transform the daily hair routine from a chore into a joy, the new Curling Cream is suitable for sensitive scalps and formulated to be gentle versus regular adult products, working perfectly for children’s developing hair.

Kids’ hair is three times more fragile than adults’***, requiring gentle care to protect its natural structure. The Curling Cream acts as a leave-in conditioner, leaving it easy to comb – the perfect finishing touch for a happy and healthy hair routine.

Commenting on the launch, TV Medical Expert and GP, Dr Sara Kayat, said: “As a mum, I know that anything that makes the daily routine easier is welcome. Styling curly hair can often be a point of stress, but it doesn’t have to be. That’s why I’m so impressed with the new AVEENO® Kids Curling Cream! It helps to soften and define curls, making them much easier to manage, while still being incredibly gentle on a child’s delicate scalp and hair.”