The Spruce Effect: How Tony Spencer’s Heirloom Hemp is Changing the CBD Game
CBD has gone from relative obscurity and borderline questionable legality a few short years ago to ubiquity and mass adoption. Heck, your grandparents have probably got a bottle of CBD oil in their medicine cupboard!
In a market this saturated, one company stands out by embracing its roots — quite literally.
Spruce, founded by Tony Spencer in 2018, is revolutionising the industry with its unique approach to hemp cultivation and CBD extraction.
“For as long as I can remember, my grandfather suffered terribly from Parkinson’s,” Spencer explains. “I saw an industry riddled with inconsistencies. Maybe it’s trite, but I believe in being the change you want to see in the world.”
The Heirloom Advantage
What sets Spruce apart is its use of a 200-year-old strain of hemp that came to the U.S. during the War of 1812.
This heirloom strain, cultivated on family-owned farms in Kentucky and North Carolina, boasts a unique terpene profile that Spencer believes makes their CBD more effective for relief.
“We’re not just another CBD company,” Spencer asserts. “We’re harnessing two centuries of botanical history to create products that truly make a difference in people’s lives.”
The Moonshine Method
Spruce’s commitment to quality extends beyond its hemp source.
The company employs a moonshine extraction process, which Spencer says helps preserve the full spectrum of beneficial compounds in the hemp plant:
“Our moonshine extraction method allows us to maintain the integrity of the CBD, low levels of THC, and the all-important terpenes. It’s this full-spectrum approach that creates what we call ‘The Spruce Effect’ — a synergy of compounds that work together to enhance the overall benefits of CBD.”
Potency Without Compromise
Spruce is known for its high-potency products, a deliberate choice that Spencer says stems from a commitment to efficacy.
“We don’t water down our products with artificial sweeteners and flavours,” he states. “Yes, it makes our CBD more bitter than other brands. But it’s also why we’re the most potent full-spectrum CBD you’ve tried.”
This focus on potency and purity has resonated with consumers seeking serious relief. From their 2,400mg maximum potency CBD oil to their Deep Chill lotion with 2,000mg of CBD, Spruce offers products designed for those who have found other CBD options lacking.
A Family Business with a Mission
Despite its growth, Spruce remains a family-owned business, a fact that Spencer takes pride in.
“We’re not just selling CBD,” he says. “We’re on a mission to help people lead active, fulfilling lives. Every product we create is something I wish my grandfather could have experienced.”
This personal touch extends to customer service, where Spencer himself often responds to customer reviews and feedback.
Looking to the Future
As the CBD industry continues to evolve, Spencer and the Spruce team are focused on maintaining their commitment to quality while exploring new ways to harness the power of their heirloom hemp.
“We’re always innovating,” Spencer shares. “Whether it’s our limited-release flavoured oils or new formulations for specific needs, we’re constantly looking for ways to make CBD more effective and accessible.”
