Estée Lauder Introduces new night products
The power of night repair begins with clean skin. As an authority in nighttime skincare, Estée Lauder understands the importance of cleansing away the day’s impurities and makeup to reset and prepare skin for its nighttime process of renewal. Building on decades of research and expertise that nighttime is the right time for skin to repair the day’s damage, Estée Lauder has developed two high performance cleansers: NEW Advanced Night Cleansing Gelée and the beloved Advanced Night Cleansing Balm in a new package. Created to elevate the cleansing ritual, each has a unique transformative texture, and a gentle approach that effectively cleanses and prepares skin for the skincare that follows.
SKIN’S ACID MANTLE AND THE IMPORTANCE OF GENTLE CLEANSING
Skin’s acid mantle is a thin film on skin’s outermost layer, and it acts as a first defense against damaging external assaults. The delicate acid mantle can be easily affected by harsh cleansers that can disrupt skin’s natural pH level and damage, or even strip away, the acid. This leaves skin feeling uncomfortable, tight and dry. Both Advanced Night Cleansers are formulated with gentle ingredients and are clinically proven not to disrupt skin’s pH or acid mantle during cleansing.
CLEANSE SKIN OF MAKEUP, FREE RADICALS, IMPURITIES, MORE
Advanced Night Cleansers effortlessly lift away the day, removing makeup as well as daily surface impurities and free radicals before they can damage skin’s appearance. Formulated to not disturb skin’s moisture barrier – skin is left soft and smooth, never stripped or tight. From dry to oily, these cleaners are tested and appropriate for all skin types.
NEW CLEANSING GELÉE WITH 15 AMINO ACIDS
Gently yet thoroughly removes long wear foundation face makeup, impurities, free radicals. Developed with 15 Amino Acids naturally found in skin’s protective barrier, including Glycine, Serine, Glutamic Acid, Aspartic Acid, Leucine, Proline, Threonine, Valine, Isoleucine, Histidine, and others. This renewing gel transforms into a fluffy, soft foam that gently yet thoroughly cleanses skin— without drying, stripping or disturbing skin’s acid mantle and moisture barrier. Formulated to not disturb skin’s natural pH. Rinses easily and leaves skin feeling soft, comfortable, and balanced.
100% said all traces of makeup were removed[1]
95% said skin felt soft and comfortable[2]
Proven regimen power: When using Cleansing Gelée before Advanced estee lauder night repair serum, the serum penetrates 5X faster[3].
CLEANSING BALM
Gentle and comforting. Utterly indulgent. Powerful even on waterproof, long wear makeup and sunscreen. Experience three textures in one: the buttery balm transforms into a delicate cleansing oil as you massage it over dry skin, melting away even waterproof eye makeup. Add water to rinse and it transforms once again, into a cushioning milk that washes away easily without residue. The comforting, cocooning formula, developed with a lipid-rich oil infusion made up of 25% Safflower Seed Oil, gently yet effectively lifts away the day’s makeup, sunscreen, and impurities without stripping skin or disturbing the moisture barrier, skin’s natural pH or acid mantle. Leaves skin feeling soft, smooth, and conditioned.
99% said skin felt soft, smooth, and nourished[4]
FORMULA FACTS
| NEW ADVANCED NIGHT CLEANSING GELÉE Appropriate for all ages, all skin tones, all skin types. Specifically tested on all skin tones. Free of synthetic fragrance. Free of drying alcohol, sulfites, silicones, and mineral oil. Dermatologist-tested. Non-comedogenic. Non-pore clogging. Non-stripping, non-drying, and formulated to not disturb skin’s natural pH level. USAGE: AM and PM, massage gently over damp skin. Rinse thoroughly with warm water. Avoid eye area. | ADVANCED NIGHT CLEANSING BALM Appropriate for all ages, all skin types. Free of drying alcohol, gluten, sulfites, sulfate cleansers, silicone, mineral oil, and animal derived ingredients. Ophthalmologist-tested. Dermatologist-tested. Non-comedogenic. Non-stripping, non-drying, and formulated to not disturb skin’s natural pH level. USAGE: Every night, massage gently over dry skin, including closed eyes. Rinse thoroughly with warm water. |
Consumer testing results for ADVANCED NIGHT CLEANSING BALM:
WOMEN LOVED CLEANSING BALM:
Immediately: (1)
- 99% said skin felt nourished.
- 98% said skin felt comfortable.
- 98% said it helped to maintain skin’s natural moisture balance.
- 97% said impurities, surface debris and pollutants were removed from skin.
- 95% said all traces of makeup, including eye makeup were removed.
After 1 Week: (2)
- 95% said skin felt soft and smooth.
- 93% said it provided a healthy look and feel to skin.
- 92% said skin was left with a healthy, luminous glow.
(1) Consumer testing on 104 women immediately after a single product use.
(2) Consumer testing on 104 women after using product for 1 week.
[1] Consumer testing on 162 women after a single product use.
[2] Consumer testing on 178 women after a single product use.
[3] In vitro testing of serum penetration on uncleansed skin vs. cleansed skin measured after 3 hours.
[4] Consumer testing on 104 women after a single product use.
