Penelope Chilvers opens new Elizabeth Street store
Luxury British Footwear brand Penelope Chilvers is delighted to announce the opening of a new store on Elizabeth Street, London, opening on October 26th.
Known for its quaint and peaceful charm, Elizabeth Street plays host to a list of esteemed brands, including Amanda Wakeley, Peggy Porschen, Tom Tom, The Thomas Cubitt, and many more.
The eponymous footwear brand is a family business with a loyal and ambitious team, including both of Penelope’s daughters in key positions ensuring the longevity of the brand’s beliefs. The brand has a recognisable and distinctive style with high levels of loyalty amongst its growing customer base. Proud to be listed as “a royally approved British label” by British Vogue, with no less than 12 members of the royal household as long-standing customers, the heritage and quality of the Penelope Chilvers offering speaks to its success, and makes for a perfect fit on one of the most renowned shopping streets in Knightsbridge.
Penelope’s design mantra “Go Anywhere – Do Anything” sums up the brand’s promise to offer wearability in “laid-back” effortless style, empowering women with confidence.
“I adore Elizabeth Street and could not be more excited about becoming part of such an inspiring community of brands and people. The store is looking incredible, and I am so excited to see this part of our plan come to life. Part of our strategy is sustained growth, and opening a new store in such a beautiful location speaks to the hard work and success we are achieving, sharing the appeal of timeless craftsmanship and joyful design. I can’t wait to open the doors and create all kinds of adventures with this wonderful new space of ours.”
Penelope Chilvers
As with all Penelope Chilvers creations, the brand’s new Knightsbridge space has been meticulously designed, with that inimitable style; with spaces within to suitably showcase the different collections and atmospheres.
The doors for 75 Elizabeth Street will be opening on October 26th. Bounce Magazine will be visiting the store shortly – stay tuned for further updates!
