Spencer Matthew’s Alcohol Free Brand Celebrates Global Status with brand refresh

3rd October 2024

CleanCo, now the world’s leading independent alcohol-free spirit brand, proudly unveils its new offering. The range of alcohol-free Gin, Rum, Whiskey, Vodka & Tequila brings together a year’s worth of work on an elevated look, a market-leading sustainable bottle and further recipe development of the already multi-award-winning liquids.

The entire range has transitioned from 0.4% ABV (officially non-alcoholic) to 0.0% ABV (officially alcohol-free), in a move to avoid any confusion for consumers and to cater for those who want to abstain from alcohol in its entirety, for personal or religious reasons.

“CleanCo started a revolution. Only a few years ago if you didn’t want an alcoholic drink at most bars and restaurants, you were destined to boring water, sugary soft drinks or the dreaded juice-dump mocktail. It was like suddenly people assumed you didn’t value your experience or your tastebuds if you weren’t drinking. CleanCo set out to change that and I couldn’t be prouder of how far we’ve come”, said founder Spencer Matthews.

Since its inception in 2019, CleanCo has spearheaded the no and low market, becoming the first of its kind to offer a full suite of alcohol-free alternatives to all major full-strength spirits. It’s now the best-selling independent brand globally, the most 5-star rated on Trustpilot and holds over 30 awards from around the globe, including recent Great Taste & Gold ISWC wins.

In 2023 alone, CleanCo sold a Clean Cocktail every 8 seconds, through its global network of retail, bar and restaurant partners. This puts the brand at a growth rate of double that of the category, selling enough bottles to reach the size of the Eiffel Tower 170 times.