Stoli Brings the Heat to Brighton & Hove Pride With Its Biggest UK Celebration Yet
Stoli Brighton & Hove Pride: The iconic vodka brand unveils Stoli By The Sea at Brighton & Hove Pride on the Park VIP Pavilion, a St James’s Street Party Bar, the UK debut of Stoli Halapeño and a weekend of unforgettable cocktails inspired by more than 30 years of LGBTQ+ allyship.
Brighton is preparing to paint the town every colour of the rainbow once again, and this summer one of the world’s most iconic vodka brands is returning with its biggest UK Pride celebration in years.
From 1st–2nd August, Stoli will take centre stage at Brighton & Hove Pride 2026 with an unforgettable programme of experiences, bringing together two standout bar activations, exciting new cocktail launches, immersive hospitality and a city-wide celebration across one of Europe’s largest and most celebrated Pride festivals.
For more than three decades, Stoli has proudly stood alongside the LGBTQ+ community, championing individuality, celebrating authenticity and supporting Pride celebrations around the world. From partnerships with organisations including the Harvey Milk Foundation to campaigns celebrating equality, diversity and self-expression, Pride has long been woven into the fabric of the Stoli brand. This summer, that story continues in Brighton & Hove.
With more than 350,000 visitors expected to descend on the city across Pride weekend, Stoli will be at the heart of the celebrations, inviting festival-goers to raise a glass together through two unforgettable experiences designed to showcase the very best of Brighton & Hove Pride.
Inside the official Brighton & Hove Pride on the Park Festival at Preston Park, Stoli will unveil Stoli By The Sea – a vibrant premium cocktail destination located within the VIP Pavilion, offering one of the festival’s most exciting hospitality experiences.
Inspired by Brighton’s famous coastline, Stoli By The Sea has been created as a glamorous festival retreat where guests can enjoy exceptional cocktails, vibrant music, stylish seaside-inspired surroundings and spectacular views across the festival. Whether you’re soaking up the sunshine between headline acts or catching up with friends before the evening entertainment, Stoli By The Sea promises an elevated Pride experience in one of the festival’s most sought-after locations.
A specially curated cocktail menu will feature the refreshing Stoli Spritz, the classic Stoli Mule, the tropical Spicy Passion and the brand-new Spicy Mary Shooter, showcasing the versatility of the Stoli portfolio in true festival style.
Just a short walk away, the celebrations continue at the legendary St James’s Street Party, where on 1st – 2nd August Stoli will host one of Brighton & Hove Pride’s most vibrant destinations with the Stoli Street Party Bar.
Located in the heart of Brighton’s famous LGBTQ+ village, St James’s Street has become synonymous with Brighton & Hove Pride, welcoming thousands of people every year for one of the UK’s most iconic street celebrations. Open to everyone, the Stoli Street Party Bar will serve premium cocktails throughout Pride Saturday, creating the perfect place to meet friends, celebrate together and soak up the incredible atmosphere that makes Brighton Pride so special.
Whether you’re enjoying the premium hospitality of Stoli By The Sea inside the festival or celebrating with friends at the Stoli Street Party Bar, Stoli has created two unforgettable ways to experience Pride.
Making its UK debut during Brighton & Hove Pride is Stoli Halapeño, the newest addition to the Stoli family.
Combining Stoli’s exceptionally smooth premium vodka with the vibrant warmth of jalapeño, the new expression has been created for adventurous cocktail lovers looking to discover bold new flavours and exciting serves. Festival-goers will be among the very first in the UK to experience Stoli Halapeño through a menu of exclusive cocktails including the tropical Spicy Passion and the bold Spicy Mary Shooter – a festival twist on the classic Bloody Mary created especially for Brighton & Hove Pride.
Alongside the launch, the brand-new Stoli Ginger Beer will be available across all Brighton & Hove Pride festival bars throughout the weekend, becoming the perfect accompaniment to the classic Stoli Mule and ensuring visitors can enjoy Stoli wherever the celebrations take them.
The celebrations extend beyond the festival itself, with Stoli partnering with a number of Brighton’s best-loved bars and hospitality venues throughout Pride weekend, bringing the spirit of the campaign into the heart of the city’s world-famous hospitality scene.
To mark the occasion, Stoli will also launch its beautifully designed ‘Cheers to Pride’ Limited Edition Bottle across selected UK supermarkets throughout the summer, celebrating the brand’s enduring commitment to the LGBTQ+ community and giving consumers the opportunity to continue the celebrations long after Pride weekend comes to a close.
Selene Cakmak Rathee, Marketing Director, Amber Beverage UK, said: “Pride has always been part of who Stoli is. For decades we’ve proudly celebrated alongside LGBTQ+ communities around the world, and Brighton & Hove Pride is one of the most exciting, inclusive and inspiring celebrations anywhere. We’re thrilled to be returning with our biggest UK Pride programme in years, introducing Stoli Halapeño for the very first time and creating experiences that allow people to celebrate however they choose – whether that’s enjoying cocktails at Stoli By The Sea inside the festival or joining us at the Stoli Street Party in the heart of Brighton’s LGBTQ+ community.”
More than a weekend of exceptional cocktails, Brighton & Hove Pride 2026 represents another chapter in Stoli’s decades-long commitment to celebrating diversity, creativity and the communities that continue to inspire the brand around the world.
Whether you’re discovering Stoli Halapeño for the first time, raising a cocktail at Stoli By The Sea, celebrating with friends at the Stoli Street Party Bar, or simply soaking up the incredible atmosphere across Brighton, Stoli invites everyone to be part of one of the UK’s most unforgettable Pride celebrations.
