Sudocrem’s turning 90 and you’re all invited to the party!

Sudocrem’s turning 90 and you’re all invited to the party!

Are you stuck for ideas when it comes to entertaining the family this Easter break?


Sudocrem is inviting everyone to celebrate the brand’s 90th birthday this Easter by taking part in the Sudocrem 90km Challenge.

As Britain’s best-loved nappy cream becomes a nonagenarian in 2021, the brand is teaming up with a band of cycling enthusiasts, including Paralympian cyclist Dame Sarah Storey and meteorologist Laura Tobin to encourage families to get on their bikes and raise money for premature baby charity, Ickle Pickles.

Interested? Visit the Sudocrem or Ickle Pickles website for more information! You can cycle 90km in one day, or over a week, or even a month. Just keep adding up the distance you cycle each day until you reach 90km. Remember to get your friends and family to sponsor you (you’ll need to set up a fundraising page here: – all proceeds go to purchasing vital neonatal equipment to help sick and premature babies all over the UK. And don’t forget to pack your My Little Sudocrem for any cuts and scrapes along the way.

Dame Sarah Storey says: “If you’re looking for something to do this Easter, why not try and complete the Sudocrem 90km fundraising challenge? All you need is a bike and to get cycling. Wherever you choose to ride you can do the distance as an individual, as part of a family relay or by doing a shorter distance each day until you reach the full distance. And while you are out having fun and achieving the challenge, involve your friends and family to sponsor you to help raise funds for the Ickle Pickles charity who help purchase vital neonatal equipment for sick and premature babies.”

Daffodils are peeking through the lawn, the birds are singing, and suddenly everyone is out and about. Cycling 90km as a family has never felt so appealing! With Covid restrictions gradually easing from the 29th of March onwards too, this Easter is shaping up nicely!

In support of the Cycle More campaign, charity Cycling UK have provided some family cycling tips to get everyone on their bikes…

  • Make sure you have the right bike

Children grow fast so before going out riding for the first time check the bike is still the right size for them and adjust the saddle height if needed to allow them to extend their legs fully. If the bike is still too small for them, it may be time to buy a new bike.

Most bike shops will be able to advise on the right size bike frames for children and if you worried that a new bike would cost a fortune, you can often pick up a good quality second-hand bike from a bike recycling centre or from trusted online forums like the one run by Cycling UK. You can find out more here Buying the right bike for your child | Cycling UK

  • Watch how to do it

There are lots of resources online encouraging children to cycle. Cycling UK has produced this video How to cycle with your family during the coronavirus crisis | Cycling UK on how to teach your family the skills to go out on a family bike ride packed with lots of tips covering everything from the best position for an adult to ride with children and where to go.

  • Practice in the garden or a local park

Don’t be too ambitious and start small. Set a target and get your child used to feeling comfortable mounting and dismounting the bike and then build up to cycling from one tree to another and work on getting them used to stopping and turning around.

  • Short and simple

When your child is first learning to ride a bike, it is better to practice little and often rather than spending a long time trying to teach them so they end up becoming bored, frustrated or tired. Around half an hour is probably enough for a little one, but children are different, so you’ll probably pick up the signals when its time to take a break from the bike

  • Plan your route

Before setting off on a ride, spend a bit of time planning your route. Stick to quiet local roads, cycle paths or traffic-free routes. Cycling UK has a journey planner tool on its website which allows you to find a route Journey Planner | Cycling UK that will suit everyone in the family.

  • Wear the right clothing

Your kids should wear whatever they feel comfortable in, although overly baggy or long clothing is probably not ideal. For the same reason, make sure your child’s shoelaces are tied up tight before going on a ride so they don’t get tangled up in the chain or the wheels.

  • Bring a snack

If you are going for a longer ride than your child is used to, remember to bring some liquids to stay hydrated and a few small, easy-to-carry snacks to keep their energy levels up during the trip.

  • Eyes ahead

Remind children to keep their head up and looking at what’s in front of them when they are moving. There’s no need to look down at your feet peddling, they’ll take care of themselves.

  • Convoy time

If you are riding with more than one child, put the oldest or most confident child at the front and younger ones in the middle. As the adult ride slightly behind your children so you can keep an eye on them and point out any potential hazards. Encourage them to be aware of their surroundings.

  • Have fun

Don’t forget, riding as a family should be about fun. Take your time and let your youngsters discover a love of cycling for themselves. This is a family activity which can give years of pleasure and quality time together doing something that keeps you all healthy, so with spring coming up now is a great time to get out riding.

For more information about family cycling see

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