In days gone by, advertising was done solely through traditional media, such as TV, radio, and printed materials. The Internet heralded a new age for marketing and advertising. It opened up new possibilities and opportunities for brands to reach audiences and attract new customers.
The Internet is vast and incredibly varied. This is reflected in the wide range of different types of online advertising available to businesses. We’ve put together a list of some of the most popular types of online advertising. Keep reading to check it out.
One term you might hear when researching types of online advertising is pay-per-click (PPC). What this means is that advertisers will pay for adverts on the basis of the traffic they generate. For example, for each user an advert directs to the company website, a fee will be charged. PPC advertising can be found across the Internet and is used by a wide range of different industries. We see everything from healthcare PPC advertising to beauty PPC advertising. Healthcare PPC advertising in particular is highly cost effective and can be used to target specific demographic groups, making it a perfect choice for medical companies.
Email advertising is one of the oldest forms of online advertising and is still widely used today. It works by sending out emails to lists of potential customers. These can be speculative emails or, more commonly, emails sent to people who have already expressed an interest in a particular product or service.
Email advertising can be highly effective and gives brands direct access to consumers. However, it requires brands to collect the emails of these customers first. This means that brands must familiarise themselves with data privacy laws and regulations, such as GDPR.
Affiliate advertising, or affiliate marketing, is where brands use third party figures to promote products or services, offering a commission on sales generated as a result. The affiliate industry is booming, currently valued at over $17 billion. It offers brands the chance to connect with highly knowledgeable customer groups through use of influencers and online celebrities. It is a highly flexible form of online advertising that has low initial and recurring costs and potentially high returns on investments.
Social Media Advertising
Social media changed the face of the Internet forever. It has also changed how people interact with one another and with brands, opening up brand new opportunities for advertising. Companies can use organic methods to advertise on social media, through the use of native posts and content. Many social media platforms also offer paid advertising options, through which brands can reach new users and potentially attract new customers. Social media advertising is perhaps the most popular type of online advertising, and we can expect to see its use increase in the future.
There are various ways in which brands can advertise online, each of which comes with its own unique advantages and disadvantages. Before choosing the right kind of advertising for your business, you must study the different types and assess which most suits your particular needs.