My 1st Years introduces the LIMITED EDITION My Little Elf Box
Well this Christmas, My 1st Years is taking that family certainty and putting it right into the box, with the exclusive My Little Elf Box, limited to just 10,000.
Offered at £5 and as an upgrade choice to the regular luxury gift box on the My 1st Years website from November, the box won’t be reproduced once the 10,000-piece batch has been bought.
Designed to be handed down, played with and rediscovered every December, it adds an additional buzz to Christmas morning and turns Christmas packaging into something that has a use after the unwrapping.
When you first see the My Little Elf Box, it looks like a red Christmas gift that has been wrapped with care, topped with illustrated blue ribbon and finished with a gift tag that is handwritten. But the real surprise is inside once the gifts are opened.
The box opens to a magical, festive scene – on one side is a cosy living room with plenty of stockings, toys and a Christmas tree to explore, while on the other is a snowy North Pole scene. Santa and his three (not-so) little helpers leap out for Christmas fun beyond the end of the day.
Simply click the upgrade box at checkout to add the extra Christmas theatre to your order. While the box isn’t personalised itself, it makes a fantastic setting for the personalised gifts inside – making each name, message and carefully selected gift inside much more memorable.
Made For Christmases To Come
You don’t throw away your wrapping on Boxing Day and bin it. You keep the My Little Elf Box and give it a place of pride in the home; it becomes the setting for your child’s imagination for the duration of the season, and then packs away in the decorations with all the other memories, to return the following Christmas.
Three Little Elves Need Three Very Important Names
The box’s three elf characters might be all set for Christmas, but they’re also missing one thing: a name! To mark the launch, My 1st Years will be opening up the naming process to families by running a Tik Tok competition later this month to find the perfect names for all three.
The winning entry will win a Christmas Gift Box crammed full of festive treats and the elves will also get to leave the box and appear in animated form across the brand’s social channels. Families will be able to keep up with the elves’ adventures and join in the chat using #MyLittle Elf Box.
Enter The Box at Selfridges
The magic will be at a grand scale at the My 1st Years in Selfridges London, which launches on 9th November. Designed as a life-sized replica of the box, the installation will give visitors the opportunity to step into the enchanted festive fantasy and turn that iconic family moment into one in which they walk into the box.
My 1st Years will ask home visitors and customers to share how their box is incorporated into their Christmas via #TheBoxIsThe Gift. The campaign will showcase the magic that begins to happen after the lid is raised; the fun and imagination of a new toy and the new traditions you create.
One Of 10,000
10,000 boxes will be available for Christmas, with #1of10000 signifying the first appearance of the limited seasonal design. Once the 10,000 boxes have sold, this design will never be available again- so every one will be a little piece of your child’s Christmas story for 2026.
The limited-edition My Little Elf Box is available on the My 1st Years website as a £5 addition to any online My 1st Years order from November 2026, while stocks last.
Because sometimes the best gifts are the ones that come with a box as well.
