Polarn O. Pyret Unveil its Highly Anticipated AW23 Outerwear Collection

10th August 2023

Polarn O. Pyret (or PO.P for short) will have little ones ready for the chillier months ahead with the arrival of its award-winning outerwear. Jam packed with seasonal prints and new autumnal shades, they will be wrapped up and ready to go in no time. The AW23 collection from the outerwear experts provides children ages 0-12 with the ultimate gear for outdoor fun, from snowball fights and puddle jumping, to the walk to school and playground fun; being outdoors is easy with POP!

Not only promising durable, stylish and waterproof garments, 2023 marks a major milestone for the ethical brand. Having set a goal for its entire collection to be made using more sustainable fibres, the brand is proud to have achieved this, two years ahead of schedule. 100% of the new outerwear has been made, using a minimum of 70% of sustainable fabrics.

A PO.P classic and a must for back to school is the Waterproof Kids School Coat, for ages 9 months – 12 years. This season the PO.P favourite is available in nine gorgeous colours including autumnal burgundy and green as well as a more vibrant purple and orange, and of course classic black, navy and grey. Designed with play in mind, this much-loved shell jacket is warm, windproof and durable – yet very lightweight, breathable, and flexible. Full of design details to keep kids dry in wet weather, it has an adjustable hood, draw cord hem and adjustable cuffs.

For added warmth you can popper in PO.Ps bestselling Waterproof Fleece Jacket to create the ultimate layering system, making a 2-in-1 coat for 365 days of the year! Keeping little ones truly co-ordinated, the fleece is available in the same seasonal tones as the coat. Made from 100% recycled materials, the fleece jacket is waterproof, making it ideal for light showers, whilst still being breathable and warm – perfect for everyday wear and outside adventures. As well as the seasonal colours, it’s also available in a grey or burgundy animal print.

The Water Resistant Kids Puffer Jacket, which is also perfect for layering with the iconic Coat, is back this season in three new colours (navy, burgundy or sky blue) for ages 6 months to 10 years. Light yet warm, this versatile puffer jacket is great for outdoors fun and school days. The eco-conscious design features both recycled wind and water-resistant quilted fabric and cosy recycled padding

Suitable for ages 1-8 years, the Lightweight Waterproof Kids Shell Jacket is available in three fun new styles this season. For walking, exploring, going to school and everything in between, this jacket is 100% waterproof. Easily packable, keep this coat handy when you’re on the go to keep you dry in sudden downpours. New for 2023, this coat is available in a super cute bear design, woodland print or burgundy animal print.

As we transition into Autumn, there’s a couple of items not to be missed, including the gorgeous forest green Sherpa fleece – this item is like having a warm hug and the clever fleece is showerproof making it perfect for if you get caught in a shower but cosy indoors when you want to snuggle up. Crafted in durable, easy wearing 100% recycled teddy fleece, it’s warm and breathable and can be worn alone as a jacket or as a layer under a bigger coat for those really cold winter days. Best of all, you can twin with mum and dad as PO.P has made this item available in adult sizes too! There’s also the Waterproof Kids Gilet, which is ideal over a sweater or snapped together with POPs classic Shell Jacket for extra warmth on the body.

For the smallest members of the family, there’s a new beige or burgundy animal print wind and waterproof fleece baby pramsuit, which gives protection from the weather and allows a snug little body to breathe while the pure organic cotton lining keeps baby as comfortable as can be. 100% recycled polyester technical fleece repels water, making it ideal for light showers while the clever double zip navigates pram and car seat straps wonderfully, and enables you to keep baby from overheating when you go indoors.

To top off your look, don’t miss the brand’s range of striped beanies, snoods, gloves, mittens and thermals – there’s something for everyone as we continue through the winter months and ski season.

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POP Outerwear is a true investment for families, and thanks to ‘PO.P Repairs’ – a free service to fix zips and broken poppers, however old the garment – means they can be worn for years and handed down to siblings. Even better, once little ones have outgrown their outerwear, it can be returned to the brand using the unique second-hand service, in exchange for POP vouchers to spend on new styles (no matter how old the item!)

Commenting on the new AW23 outerwear, Mats Nilsson, Polarn O. Pyret’s UK Managing Director said:

“Our outerwear is something we truly pride ourselves on and we know parents trust. As the world becomes more environmentally aware, we’ve noticed parents are looking to buy styles that offer versatility and longevity, and our outerwear offers exactly that. 100% of our outerwear is made using more sustainable fibres and is guaranteed to last a minimum of three children, with every design offering unbeatable performance. Garments can withstand heavy snowfall to torrential downpours, ensuring children have the clothing they need to enjoy outdoor play all year around, no matter the weather.”